Latest Instagram Limits And Rules Per Hour and Day in 2023

As social media platforms continue to evolve, so do the rules and regulations that govern how users can interact with them. Recently, a new set of rules for Instagram limits was announced, limiting how many posts users can share in a row. While this change may seem minor, it could have a significant impact on how people use the platform. Here is what you need to know about these latest changes and what they mean for you to increase your followers for business.

If you don’t adhere to these simple Instagram limits in your marketing strategies, you’ll be detected as a bot or spam by Instagram’s algorithm. Consequently, Instagram will ban or block your account, which is unbearable for you.

Instagram Limits

Instagram Limits For Established As Well As New Accounts

No matter how long you’ve had your Instagram account, you must know its limitations and rules. Listed below are some probable reasons why Instagram limits your already established as well as new account. Let us analyze them together.

Instagram Like Limits

Instagram users are limited to liking up to an average of 1,000 posts per day. Some accounts are blocked after 700 likes, while others are allowed to continue.

  • Instagram Like Limits Per Day: If your Instagram page is relatively new, it’s better to stop at 300-400 likes daily, gradually increasing this number.
  • Instagram Like Limits Per Hour: It would be best if you kept Instagram’s like limit per hour in mind. 60 is a safe number for new accounts. Many followers on an old account can like up to 120 posts.

Instagram Follow Limits

Instagram pays strict action on following your followers count. Your Instagram account will have many problems if you exceed this follower limit. IG can block your account without you reaching the 150-200 accounts limit.

  • Instagram Follow Limits Per Day: Instagram users are allowed to follow 150-200 followers per day.
  • Instagram Like Limits Per Hour: The number of followers you can follow per hour is limited to only 10.

Insta Comment Limits

The number of comments you can write on Instagram is 180 to 200 per day. If your account is old, you can comment more as you want. In case of a new account, you can start commenting 10 daily. Gradually increase the number by 5 every day.
Insta doesn’t like the same commenting again and again. It marks duplicate texts and deletes them. It also punishes the spammer if it finds the wrong way of using the app.

Instagram Timing limits

Are you liking or commenting on other people’s posts too quickly?

  • Wait 20 – 30 seconds between each “like” or “comment.”
  • If you go too quickly, Instagram might assume you are a bot and block you permanently.

Maximum following limit

To help lessen spam, Instagram doesn’t permit anyone to follow more than 7,500 people. Anyone who attempts to follow 7500+ people will see an error notification, regardless of how many followers they have.

Unfollowing limit

Some users unfollow you due to some reason. If you also Want to unfollow some accounts, please only do it occasionally. (Read this article if you want to know who unfollowed you on IG?)

  • Unfollow 60 users per hour.
  • Unfollow about 150 followers per day.
  • If you unfollow more than 150 day-by-day, your account could temporarily be barred.

Story Limits

You can upload your Instagram stories 100 per day but remember that there is no strict instruction to limit your stories. As for the Instagram Stories time limit, each one lasts 15 seconds maximum. This restriction is not a big deal. If you upload a longer video, it’ll automatically be divided into several stories. If you upload a photo, it’ll last for 7 seconds.

Story Highlights limits

Highlights are the circles under your Insta bio.

  • You can write highlight titles up to 12 characters.
  • You can create unlimited highlights on your profile.
  • The number of Stories per Highlight is 100.

Instagram Video Length Limits

We know the Stories’ limits, but what about other Instagram video lengths? Here is the maximum size for:

  • The length of the IG feed post is about 60 minutes.
  • You can make Live stream videos for about 60 minutes.
  • You can create creative reels of about 90 seconds.

Thanks a ton to Spiel Creative for making a detailed video on “Instagram Video Limit.” You should watch this video to have a clear idea about this strategy.

Direct messages Limits

Insta DMs also have a limit of about 50 to 100 DMs per day. But you’ve to consider the following notes while sending DMs:

  • You should send a different message to most accounts at a time.
  • It would be best if you tried to alternate between several DM designs.
  • You’ve to customize your direct message (make assured to include the name and ID of your natural audience).

Hashtag Limits

Hashtags help Instagram users reach new people and obtain more likes. But adding hundreds of them to your photos or videos is a dumb idea. Generally, there is a hashtag limit. Instagram allows an utmost of 30 hashtags under a post. You can’t add more.

Instagram Tags and mentions Limit

If you want to tag and mention people in your posts, keep in mind that the number of tags is limited to 20 per post on IG. As for mentions, their number must be at most 10 users.

Age limit On Instagram

You can change the age in the settings anytime after creating an account. Instagram limits the age of people who use social networks. It would be best if you were at least 13 years old. But, this number can be higher in some jurisdictions. Users can report accounts that children use under 13 years old. It helps to enforce the age limit on Instagram. If parents manage their children’s accounts, it would be best for them.

Character Limit On IG

Instagram usually limits the number of characters to:

  • Bio: It allows you to add up to 150 characters
  • Post: Post captions can be up to 2,200 characters long. 125 of them are always displayed. The rest of the text can be seen after tapping “more.”

Links limits On IG

Link sharing on your and others Instagram profiles is limited. For instance, IG doesn’t consent to invite its users to other apps and websites. There is more to Instagram’s limitations.

You can add the following:

  • One clickable link to your bio. 
  • You can post as many links to stories as you want, though.
  • At least 2 Links in the comments under your and others’ posts.
  • Minimum of 2 Links to the post caption. 


A temporary Instagram ban lasts only a few hours to 24-48 hours. The time of the ban also depends on your follow-up actions. If you continue doing the wrong activities, the ban may extend.

Instagram limits allow you to post a carousel, a collection of up to 10 images and videos at once. Keep in mind that Insta has no post limit. So, you can post your pictures, videos, reels, and stories at the scheduled time.

If you cannot log in to your account, your account may have been disabled. However, a few other signs may indicate that you have been banned permanently. For instance, if you are trying to log in from a new device and receive an error message saying that your account does not exist, this strongly indicates that you have been banned. Additionally, if you search for your username on Instagram and cannot find your profile, this is another potential sign that your account has been banned.


Those, as mentioned earlier, are the newest Instagram limits and rules for 2022. As you can see, some things have changed, while others stayed the same. So, stay up-to-date with all the latest news regarding Instagram and its features!

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