Instagram, a social media platform, has become a focal point of many targetable brands for marketing channels. It drives high traffic to the destination page and makes it beneficial to build dedicated viewers to grow your business profile. When you start your business on this platform as a newbie, you’re probably curious about how to increase followers on Instagram for business profiles. Undoubtedly, Instagram has become a powerful tool for business growth. It is estimated that 90% of Instagram’s 1 billion monthly active users follow a business account, and there are more than 200 million business accounts on the platform.
With this guide, we’ll show you how to grow your Instagram follower count, engage your true-blue audience with your valuable content and generate a real fan following – one that’s not bots or fake followers.
10 Best Ways To Increase Followers On Instagram For Business (2022)
1. Optimize Your Profile’s Bio For the First Glance
Be open and confident while optimizing your Instagram profile for business growth. It’s a crucial step to enhancing your account for rush hour. A brand’s Instagram bio is the account’s “homepage.” The first thing customers see when they come to your profile is your Insta bio, which needs to captivate and entice them to keep scrolling on your page. So, your bio is a beneficial asset in your IG marketing strategy.
Your Insta bio contains approximately 150 characters. So, take notice of the following factors while making it:
2. Schedule Your Post and Stories Consistently to Grow IG Followers
Don’t post content at random, haphazard times when trying to increase followers on Instagram. It’s always a hot topic of discussion and debate about when to post on Instagram. Many studies have addressed this issue, and they often contradict one another. Your industry and followers will determine when is the best time to post. Some active people browse Insta in the morning, while others do so in the evening or night.
Take the following steps to find out when your audience is most engaged on the app:
Use this statistical data insight to post when your audience uses the app. In the long run, you’ll be able to reach a wider audience and possibly gain new followers since your target audience behaves similarly to your existing followers. Moreover, you can also able to get more followers on Instagram by taking notice of the following timings:
3. Use Relevant Hashtags to Increase Followers On Instagram
Tried and accurate ways to increase followers on Instagram for free is by using appropriate hashtags in your posts and story. The best thing about it’s that you can create your own branded hashtags. Insta allows up to 30 hashtags per post, but don’t go over the top. Hashtagged content may appear in the feeds of those who are not following you, so using relevant hashtags is your foremost task if you wish to get more followers than following.
You can choose the right hashtags through the following aspects:
4. Create Amazing Captions
Captions are vital for your post, stories, or reels, just like icing on the cake. They allow you to provide more context or details about the photo or video you share. However, many famous celebrities use the following strategies to create eye-catching captions to get more likes, comments or sales:
We appreciate you Vanessa Lau for creating this amazing video on “IG Caption Writing Secrets” that will helpful for users to increase followers on Instagram.
5. Use Eye-Catching Content To Grab More Followers
User-generated content (UGC) is content such as videos, photos, reviews, audio, and more that you curate from fans or followers. Keep your ear to the ground with unique Insta trends, so you know you publish popular UGC content. Be confident in your content strategy by analyzing different filters, hashtags, captions, and more to see what works best-possible for your audience. If you’re uneasy about where to start, try researching your competitors. Your content should include the following characteristics:
If you don’t know how to create UGC on your post, then look at this video to understand this issue. This video will assist you in creating UGC content to increase followers on Instagram.
6. Highlight Your Top-Drawer Stories
Insta Stories can also be more engaging when you take advantage of stickers available in them. It’s a quick way of showing your post to the targeted users that may disappear after 24 hours. Putting your Stories into highlights allows you to introduce your brand to people who visit your profile. So, cover those highlights with helpful information and content to entice new visitors. You should use interactivity features in your stories to make them valuable and enchanting. These are as follows:
7. Use Instagram Live Strategy to Engage Existing and New Followers
Streaming live videos are a great way to run a successful marketing strategy by grabbing your audience attention on Instagram. More eyeballs on your Instagram content mean a higher probability of growing your follower count. Use the “Go live with a friend” option to co-host a live video with someone else in your field to reach a wider audience. Your existing users also receive a notification when you start a live video. Once you finish your Livestream, you can upload it to your Story for 24 hours. Remember to pin it into story highlights if it contains valuable information.
8. Steal Your Competitors’ Followers
By engaging with your nearest competitors’ Instagram accounts, you can gain a new following and attract new subscribers. The people you follow have already shown interest in your competitors’ products. There are many ways to engage with Insta users and the more work you put in, the more followers and replicate attention you’ll get from it.
The three types of engagement on Instagram are:
Don’t hesitate to use an emoji or two to add a few qualities to your text.
9. Pin your best comments
A little-known feature of Instagram is the ability to pin up to three comments per post. Here are a few ways to take advantage of this feature to get more Instagram followers.
You can use this feature to manage the conversation on your posts and create more engagement opportunities.
10. Lean into Trending Content Formats
TikTok, short-form videos on social media, has become one of the most effective content formats.
According to a TopFollow Blog survey, 85% of marketers use short-form videos for their content. In 2022, 95% of marketers will increase or keep investing in short-form videos. Therefore, it is essential to use trending formats for content. IG Reels is a great way to post funny, relatable content on Instagram, which came out after TikTok. Utilize Instagram’s new tools, such as IG Reels, because they can help you gain Instagram followers.
After a complete overview of how to increase followers on Instagram for business, you will learn about the various algorithms and strategies for making a successful brand profile. These Instagram tips will help you get more followers and expand your reach as Instagram continues to grow in popularity. Optimize your business profile to attract an endless stream of new followers you can amuse, please, and hopefully convert to customers.