New Top 10 Most-Followed Instagram Accounts Worldwide 2023

Instagram has taken the social media world by storm, with over one billion active users and counting. From celebrities to influencers, the platform has become a hub for anyone looking to share their lives and connect with fans across the globe. But who are the Top 10 most-followed accounts on Instagram, and what makes them so popular? In this article, we’ll dive deep into the world of Instagram’s top influencers and see what sets them apart. Get ready to be amazed by these social media superstars’ sheer numbers and influence.

Most-Followed Instagram Accounts

List of Top 10 Most-Followed Instagram Accounts in the World­

Insta AccountsFollowersCountry
Cristiano Ronaldo580MSpain
Kylie Jenner388MUSA
Leo Messi459MArgentina
Selena Gomez413MUSA
Dwayne Johnson377MUSA
Kim Kardashian353MUSA
Ariana Grande368MUSA
Beyoncé Knowles307MUSA
Khloe Kardashian305MUSA

Top 10 Most-Followed Instagram Accounts

Instagram (@instagram)

Instagram is a social media platform that allows you to share photos and videos with their followers. It was launched in 2010 and has since become one of the world’s most popular social media platforms, with over 1 billion monthly active users. It also has pros and cons but this platform has several unique features that make it stand out from other social media platforms, such as its focus on visual content, algorithmic feed, and popularity among influencers and businesses.

As of 2021, Instagram has over 1 billion monthly active users and over 500 million daily active users. The platform has seen significant growth in recent years, with an increase of 120 million users from 2019 to 2020 alone. The most-followed Instagram account is the platform’s official account, with over 633M followers and 7000+ posts.

One of the things that makes Instagram unique is its focus on visual content. You can share photos and videos, and the platform has several tools and filters that allow you to edit your content and make it more visually appealing. This has made Instagram popular among photographers, artists, and other creative professionals.

Instagram is also popular among influencers and businesses, who use the platform to reach a wider audience and promote their products or services. Influencers can earn money through sponsored posts and collaborations with brands, while businesses can use Instagram to showcase their products and connect with customers. (If you want to enhance your IG profile growth then read this article)

Cristiano Ronaldo (born on February 5th, 1985) is a Portuguese soccer star who has gained immense popularity on and off the field. He is one of the most-followed accounts, with over 580M followers on Instagram and 3000+ posts. One of the reasons for his popularity on the platform is his ability to connect with fans and share his personal life in a way that feels authentic and engaging.

Ronaldo uses his Instagram account to share photos and videos of his life on and off the soccer field. He often posts pictures of himself working out, spending time with his family, and traveling to different parts of the world. He also uses his platform to promote his brand and collaborations with other businesses, including his CR7 clothing and accessories line.

Aside from his popularity on Instagram, Ronaldo is widely regarded as one of the greatest soccer players ever. He has won numerous awards and accolades, including 5 Ballon d’Or awards and four European Golden Shoes. He has also won multiple domestic and international titles with his club teams, including Manchester United, Real Madrid, and Juventus.

In addition to his success on the field, Ronaldo is also known for his philanthropic efforts. Over the years, he has donated millions of dollars to various charities and organizations, including UNICEF and Save the Children. In 2020, he also made headlines for donating medical equipment to hospitals in Portugal to help with the COVID-19 pandemic.

Kylie Jenner (@kyliejenner)


Kylie Jenner is a media personality, entrepreneur, and fashion icon who has gained worldwide fame for her work in the fashion and beauty industry. On Instagram, she is one of the most-followed accounts, with over 388M followers and 6000+ posts. Her immense popularity on the platform can be attributed to her engaging content, beauty empire, and connection with her fans.

Jenner uses her Instagram account to showcase her fashion and beauty brands, including Kylie Cosmetics and Kylie Skin. She often posts photos and videos of herself wearing makeup, using her products, and promoting new launches and collaborations.

Jenner’s success in the beauty industry has been nothing short of phenomenal. She launched Kylie Cosmetics in 2015 with a line of liquid lipsticks, and the brand has since expanded to include a wide range of makeup products. In 2019, Jenner sold a majority stake in Kylie Cosmetics to Coty Inc. for $600 million, making her one of the youngest billionaires in history.

Aside from her success in the beauty industry, Jenner has also made waves in the fashion world. She has collaborated with major brands such as Adidas and Balmain and has been featured on the covers of top fashion magazines such as Vogue and Harper’s Bazaar.

Jenner’s popularity on Instagram is partly due to her connection with her fans. She regularly interacts with her followers through Instagram stories and comments. She has used her platform to raise awareness about social issues such as the Black Lives Matter movement and the COVID-19 pandemic.

Lionel Messi (@leomessi)

Lionel Messi, also known as Leo Messi (born on June 24th, 1987), with a height of 5 feet 7 inches, is an Argentinian Footballer who captains Argentina’s National and Barcelona teams. Messi started playing football at an early age and, in 1995, joined the youth team of Newell’s Old Boys (a Rosario-based top-division football club). Messi, the World’s best player, has gained 41 awards, including the La Liga Award, Golden Ball, and European Golden Shoe. He’s set a world record by winning 5 times FIFA World Player of the Year.

Apart from being the World’s best football player, he’s also an Instagram influencer with more than 459M followers, 800+ posts, an influence score of 90, and a net worth of $400 million. He collaborated with some of the top brands, which are:

  • Tata Motors
  • Adidas
  • Lays
  • Huawei
  • Pepsi

Selena Gomez (@selenagomez)

Selena Gomez (born on July 22nd, 1992) is an Actress, Singer, and Producer. Our favorite childhood star Selena is known for countless movies and TV shows, including ‘I Love You Barney, ‘Magic, ‘It Comes Naturally’, and many more. The first album she released with her band, Selena Gomez & the Scene, ranked #9 on the Billboard 200 album chart in 2009. She has won 46 awards up till now and is also an ambassador of UNICEF and many more.

She is also among the most-followed Instagram accounts, with 413 million followers, 1800+ posts, and an influence score of 93, commonly referred to as the “Queen bee of digital buzz.” She’s collaborated with some of the brands, which are:

  • Coca Cola
  • Kmart
  • Pantene
  • Coach
  • Step up

Dwayne Johnson (born on May 2nd, 1972) is known as The Rock and The Great One because of his professional wrestling, producing, inventing, and acting skills. He enjoyed 8 years of success as a wrestler in the WWF (World Wrestling Federation). Then, he followed an acting career, and his films attained a net cost of $10.5 billion. Besides being an actor, he’s the founder of the Dwayne Johnson Rock Foundation, which supports children with disorders and illnesses.

He is a blue-eyed boy on Insta with more than 377M followers, having 6500+ posts and an influential score of 91. Some of his brand associations are:

  • Under Armor
  • VOSS Water
  • Lindsey Vonn

Kim Kardashian (born on October 21st, 1980) is a model, entrepreneur, extrovert, and actress. She owns a clothing boutique together with D-A-S-H, along with Kourtney and Khloe. She’s also launched several beauty products, like the charitable Lip Fusion, lip-gloss, and the Kardashian Glamour Tan. Her cosmetic brand KKW Beauty yielded more than $100 million. She’s also received 4 awards, including the People’s Choice and the Teen Choice Award.

Apart from setting the bar in the world of business, Kim is very eager about criminal law and justice and is on her way to becoming a lawyer and plans to develop law schools. She’s a clump of fans with an engagement of more than 353M followers, having 5500+posts and an influence rate of 91.

Ariana Grande (born on June 26th, 1993), also known as Ariana Grande-Butera, is an American Pop-Singer and Actress. She’s awarded 49 awards, including Billboard Music Awards, Teen Choice Awards, Grammy, etc. She’s the most listened-to female artist on both Spotify and Apple Music. Ariana’s Instagram is in the spotlight, with over 368 million followers, 4500+posts, and an influence score of 92. Some of her Brand Members are:

  • Starbucks
  • Reebok
  • Givenchy

Beyoncé Knowles (@beyonce)

Beyoncé Giselle Knowles (born September 4th , 1981) is best known as the Pop Queen, an American singer-songwriter, and actress who made her name as the lead singer of the R&B group Destiny’s Child. She’s awarded 51 awards, including the Billboards, Grammys, AMAs, MTV, etc. Beyoncé takes over the gram with more than 307 million followers and 2000+ posts. She also has an influence score of 92 and a net value of $400M. The following brands are some of her partnerships:

  • Loreal
  • Pepsi
  • American Express
  • Adidas
  • Samsung

Khloe Kardashian (born on June 27th, 1984) is the best-known model, actress, and businesswoman who became well-known through the T.V reality show. She also hosted her own talk show ‘Kocktails with Khloe’ and starred in 16 episodes of X-Factor. She’s launched multiple clothing and fragrance brands, including KKW fragrance, partnering up with her sisters and also brands for Amazon. She takes over gram with a total of more than 305M followers, 4000+posts and an influence score of 89.


Cristiano Ronaldo, a Portugal Footballer, is the most-followed person on Instagram with over 513M followers.

Kylie Kristen Jenner, an American business woman, is the top followed woman on Insta with over 375M followers.

Virat Kohli, a popular cricketer and former captain of the Indian National Cricket Team, is the top followed celebrity on Insta from India with over 226M followers.


In conclusion, the most-followed Instagram accounts are a diverse group of celebrities, influencers, and businesses who have gained immense popularity on the platform. From soccer stars to media moguls, these accounts have amassed millions of followers through engaging content, personal branding, and connection with fans. Instagram’s focus on visual content, algorithmic feed, and popularity among influencers and businesses has made it a powerful tool for anyone looking to reach a wider audience and promote their work. With the platform’s continued growth and influence, it’s clear that Instagram will remain a dominant force in the social media world for years.

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